Raise more funds. Have more freedom.

If you're a growth-oriented nonprofit looking to raise long-term sustainable funds with less stress and more freedom to focus on what really matters, then reading this page may be one of the best investments you can make for your cause.
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A successful fundraising campaign requires a shift away from old habits. The old way of putting on exhausting fundraising events every weekend that bring in a few hundred dollars to few thousand dollars are over. Chasing donations and hoping people will show up to your event is stressful and unpredictable.

That's Why I'm Thrilled You Have an Interest in Fundraising Freedom Academy.


I'm Mary Valloni. The system I provide eliminates unnecessary stress, frees up your time, and gives you everything you need to build your signature fundraising campaign. Throughout the program you'll learn how to build relationships with volunteers and donors that create dependable, reliable support for your cause ... year after year.

I've helped organizations like the American Cancer Society, the ALS Association, and Special Olympics generate millions of dollars. I've seen what works (and what doesn't!) and I'm here to help you build a long-lasting, stress-free and successful signature fundraiser.

"Mary shares the essence of true volunteer and staff fundraising in Fundraising Freedom Academy. Work this PLAN. A fundraiser who works the 7 steps outlined in the Academy cannot go wrong."

John Kyger
Income Development VP, Retired, American Cancer Society

So What Is Fundraising Freedom Academy?

Fundraising Freedom Academy is a 12-month training program that gives you the clarity and confidence to launch, grow, and scale your signature fundraiser.

I've pulled from over 17 years of working with hundreds of nonprofit organizations and distilled it down into the 7 key strategies that will make all the difference for you.

This is the EXACT plan I used to net $500,000 with a first-year event!

When you apply this system and strategies, you’ll have more breathing room, less stress, and the time to create more balance, so you're not working into your nights and weekends.

Specifically, Fundraising Freedom Academy is Based Around the 7 Core Strategies For Long-Term Fundraising Success, Starting With...

1. Focus Your Vision

How much do you need to fund your budget? We want you to see that your budget is not only worth the funding, it's worth you taking the time to build a firm foundation to build on year-after-year! This is the foundational step. If you don’t know where you’re going, you’re never going to get there!

2. Run Your Research

Very few organizations spend time digging into the details. You would rather just jump in and start raising funds. What you don’t realize is that a little research will give you incredible confidence to know that you’re creating the "right" fundraiser for the "right" people.

3. Enlist Your Team

Just like a sports team needs a team captain, you need a team captain for your signature fundraiser. In this strategic step, you are looking for your ideal volunteer who will be the example for others to follow. Generosity is contagious if we see it modeled well. By inviting just one "right" individual or couple to step up, you’re showing others how they can step up too!

4. Enhance Your Brand

It's natural to want to rush through the branding of your fundraiser to get it out to your people, but it's important to take the time to brand your fundraiser with the right colors, a high-quality logo and graphics. In an effort to reach as many people as possible, be sure your brand matches your incredible cause. A clear brand resonates with donors and allows those who care about your cause to refer others to you as well.

5. Deploy Your Team

All good teams are made up of strong team members who are clear on what their role is and isn’t. Every member needs to have ownership in a project or task that they feel confident they can do. If your team members don’t feel empowered they won't share your message. We'll give you the materials and the messaging to not only recruit the right people, but to send them out to raise funds on your behalf.

6. Organize Your Ask

You may feel uncomfortable or anxious when it comes to asking people for money, but you can gain immediate confidence when you have a plan and a process that works. Your process will be different for individuals, organizations and corporations. Once you know your audience and how they think, you’ll be able to customize a message that resonates directly with them, resulting in larger gifts and repeat donations.

7. Make Your Difference

The reason you’re even asking for donations is so you can make a difference in the world! There’s no greater mission than to change lives for the better. Being funded allows you to focus on the task at hand. It’s in this final step that we celebrate the incredible team of people you've pulled together and the life-changing work that your organization is doing with the dollars you've raised!

How Does Fundraising Freedom Academy Work?

All the course materials, downloads and instructions are provided in a members only website. You’ll be able to follow along and learn at your own pace.

Exact Committee Job Descriptions, Timeline and Budget Templates + Masterclasses & Live Coaching Calls

Each module is comprised of short video lessons with downloadable templates and examples to follow. You'll get topics like "How to Recruit Your Committee Chair", "How to Run a Committee Meeting", and "How to Make a Sponsorship Ask".

On-Demand Access from Any Online Device

This includes exercises that help you retain everything you’ve learned AND, the entire site is optimized for your mobile device so that learning on the go is easy and convenient.

I Will Be WITH You the Entire Time.

Fundraising Freedom Academy is very step-by-step but it’s natural to have questions. That’s why I've gone to great lengths to ensure you’ll have coaches and colleagues with you throughout the entire journey.


You get actionable and valuable strategies including How to Recruit Your Committee Chair, How to Run a Committee Meeting, and How to Make a Sponsorship Ask.

Live Weekly Mentoring/Coaching Q&A Calls

Each week you have direct access to Mary through live Q&A calls (calls are recorded if you can't make it or want to watch the replay). Mary and her team of experts will address your specific needs to give you the clarity you need, LIVE.

Online Community

You can always get instant answers from the Academy community. Interact, engage and tap into the wisdom of students who are all building and growing their fundraisers as you build and grow yours.


Everything You Need Will Be At Your Fingertips. I'm Not Throwing You Some Random Tactics, This is a Proven System.

This is based on my 17 years of experience working with hundreds of nonprofit organizations. It’s based on real-world experience of being in the trenches helping organizations like the American Cancer Society, the ALS Association, and Special Olympics.

It's also based on the thousands of hours I spend every year consulting individuals and organizations all around the world. These are the exact strategies and ideas you need to create your signature fundraiser and fund your budget. The best part? I will be with you every step of the way.


Who Is Fundraising Freedom Academy For?

Our current students are raising anywhere from $50,000 to $10 million dollars through a signature fundraising event, building project, or capital campaign.

If you’re reading this, I have no doubt that you take your cause seriously. You know it’s your path to changing lives. It’s the path you've been called to.

So, here's my question for you:

Are you ready to step up into a bigger vision? Are you ready to start raising more funds than you've ever raised before? Dramatically grow your donor base? Are you ready to step into everything that more financial stability would mean for your your cause? More resources for the people you serve? A bigger impact in the world?

If you know that anything is possible with the right strategy, the right support and total focus and commitment, then Fundraising Freedom Academy is for you.


Who Is Fundraising Freedom Academy NOT For? 


It's Not for the "Tire Kicker"

This is the person who just wants to “kind of” check things out. You can’t “kind of” create a thriving signature fundraiser that creates sustainable income. Success doesn’t just “kind of” happen. You have to be intentional right from the get go.

Getting these types of results takes a commitment. Would you want to fly with a pilot who “kind of” knew how to fly? Or go into surgery with a doctor who “kind of” knew what she was doing? Of course not!

Fundraising Freedom Academy is for people who are committed to putting on a successful fundraiser a better way and are willing to shift away from old habits. If the commitment isn’t there, then this is NOT the right program for you and I ask that you please do not sign up.


It's Not for the "Money Magician"

This is the person who thinks that just by enrolling, thousands of dollars are going to magically start rolling into the bank account. As mentioned above, it takes a commitment to learn and actually requires action. You have to implement.

If you apply what you learn, you will get results. But the results won’t come just because you enrolled. You have to actually use what you learn.


It's Not for the "Mr. or Ms. Know-It-All" or "Been There, Done That"

What we'll be sharing with you works and we have LOTS of real world stories of clients who have doubled, tripled, or even 10x'd their revenue. If you’re someone who likes to focus on why something “wouldn’t work”, then this is not for you either.

Many of the strategies in Fundraising Freedom Academy are counter intuitive to what most people think – and that’s partly why they work so well. You have to be open to what we share otherwise it’s going to be a frustrating experience for everyone involved.

Will This Work For Me?

If you’ve read this far, we know you’re serious. But there could be a few questions running through your mind such as…


“There are already so many other events in my community. I feel like we're going to get lost in the crowd.”

Great! That’s actually a really good sign. Here’s why … a lot of noise creates confusion and overwhelm. People don’t know what to do or who to pay attention to. Today more than ever, people don’t want “more stuff”. They want clarity and direction.

We'll walk you through the most effective way to bring clarity to potential donors so they see why they should support your cause. When you do, you’ll stand out like a beacon of light. When everything else is overwhelming, you’ll be cutting through the noise with clarity, confidence and momentum.

“My organization is pretty small … I’m not sure this would be worth it.”

A smaller organization is actually a real advantage. Why? Because you’ll see much higher response. The fact is that a smaller organization has a far better relationship with their donor list. If you feel you're a smaller organization, realize that you know your donors in a much more intimate way -- and they'll know you, too.

Plus, in Fundraising Freedom Academy you’ll have access to the strategies that are the most effective in growing a donor base.

“How much can I expect to make?”

There is no way we can promise any specific amount. In fact, it would be outright irresponsible to even try. Here’s why… you and everyone else registering for Fundraising Freedom Academy are going to be serving completely different regions, and thus contacting completely different potential donors.

Combine that with the fact that we have no idea what your skill level is like or what experience you have. So there are a lot of variables. Here’s what we do know…

Backed By Proof: Fundraising Freedom Academy Gets Real People, Real Results.

The training material in Fundraising Freedom Academy has been proven to get results in a wide variety of organizations. Take a look at some recent students who decided the Fundraising Freedom Academy plan was right for them:

"Fundraising has always given me anxiety, but our weekly calls together are bar none my favorite meeting of the week. So thankful for Mary and the work she's done to show me how to fundraise without fear. I love that she is here to walk alongside us, show us the way, and cheer us on in this journey. We're in the first year of our "Building The Dream Campaign" and we've already raised over $300,000!"

Emily Houser
President, Smoky Mountain Dream Center

"Mary has been instrumental in helping us build out our signature campaign, "Released-To-Live". We've raised over $40,000 in the last 4 months in addition to a special gift of $50K towards one of our projects."

Jim Henry
Executive Director, The Life Givers Network

If you follow the training, you will make progress, and that’s why we guarantee it with a…

Money Back Guarantee: Try It for A Full 30-Days, 100% Risk FREE.

If you are unhappy with Fundraising Freedom Academy during the first 30 days, we want to give you your money back. Here's why:


Over the last seventeen years, I've worked with hundreds of organizations in a variety of markets -- but they all had one thing in common: the need to raise more money.

I've also been coaching and consulting multi-million dollar organizations to help them clarify their message and raise more money. I've seen what works in a wide variety of markets. That means I've invested thousands of hours mastering this craft and spent hundreds of thousands of dollars of my own money testing, tweaking and identifying the few key strategies that make all the difference.

These strategies have produced tremendous results for me and my clients. But before putting them into a program, I knew I needed to replicate them in a wide variety of markets.

So for the last year I've flown all over the world sharing the academy materials with multiple groups – many of which started with no idea on how to even get started. And after they implemented these strategies, they too saw profound results that allowed them to fund their causes. The Fundraising Freedom approach just flat out works.

Here's How the Guarantee Works

Go through the program. If you don’t love it, email me during the first 30 days, show me you’re doing the exercises, and I'll immediately send you a prompt and courteous refund.

By the way, I ask you to send me your work because I know if you implement what I teach, you will get results. However, if you’re thinking of purchasing without doing anything, we both know you won’t make any progress.

I'm not interested in spending energy supporting “tire kickers”… and hopefully this isn’t you. Our Fundraising Freedom Community will be made up of people who take their causes seriously: people who understand the value of a sustainable signature fundraiser and what that means for their long term success. These are the people I know will succeed with Fundraising Freedom Academy.

That’s why I want you to go through the course for 30 days, implement what I share and begin experiencing the benefits. Fundraising Freedom Academy is the most complete system for producing a successful signature fundraiser… and I can’t wait to help you create it. But…

I like spending more of my time serving my students vs. promoting a program. So like a college or university, enrollment is only open for a short period of time so I can shift gears to focus my energy on teaching, supporting and helping you create a thriving signature fundraising event.

There Has Never Been a Better Time THAN RIGHT NOW.

We live in an exciting time. Never before has there been so much opportunity to reach and serve so many people. But that also means there is a lot of change that’s happening around us. Some people will keep up with the change. Others will not.

To make the progress you want for your cause, you’ve got to break your old habits. The way you’re going to do that is by investing in this program. I will walk you through, step-by-step, the process of creating a sustainable fundraising event with more stability and less stress.


As you look to make a decision, just know this … your time is valuable. The more effective and busier your organization becomes, the more valuable your time becomes. But that creates a tension, and you will continue to feel that tension unless you find a way to leverage your time and energy . . . better.  

We both know that you can’t produce more time. But you can make a shift. You can shift away from making it up as you go continuously feeling like you can never keep up...and commit to a model that will allow you to leverage your time, serve your people in a bigger way, and produce sustainable income.

Ask yourself this…What is important right now? What do you want to achieve in the months ahead? What goals do you have that keep getting pushed to the back burner because you’re always too busy trying to keep your head above water?

You have an opportunity to do something about that right now. Today. If you want to make a difference, in your life and in the lives of your community, then join me. 

I Will Be Here To Support You ALL THE WAY

Fundraising Freedom Academy is a program that will help you create far more leverage in your community and in your life. So if you want to grow your donor base and raise more money with less stress and better results, then I invite you to say “yes”. Yes to more leverage. Yes to sustainable funds. Yes to a greater impact for your community.

Let this be the beginning of your journey. I look forward to being your guide along the way. Click the button below and register now. I'll see you inside the program. 

FRFA Monthly


6 Monthly Payments

Weekly Mentoring/Group Coaching Calls for 12 months

7 Core Fundraising Freedom Modules

Masterclass Training

Access to Templates and Job Descriptions 

Access to Private Academy Community

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FRFA (Save 17%)


1 Payment

Weekly Mentoring/Group Coaching Calls for 12 months

7 Core Fundraising Freedom Modules

Masterclass Training

Access to Templates and Job Descriptions 

Access to Private Academy Community

BONUS:  Single Ticket to Fundraising Freedom 2-Day Workshop in St. Louis, Missouri

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FRFA Elite (Save 25%)


1 Payment

Everything in Fundraising Freedom Academy 12-Month Program

+ Elite Access to

Private Quarterly 1:1 Coaching Calls with Mary ($2000 value)

In-Person Training (up to 6 hours) with Mary and Your Staff/Board (travel expenses not included, $3000 value)

BONUS:  Two Tickets for You and a Guest to Fundraising Freedom 2-Day Workshop in St. Louis, Missouri

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